Inflectra people shoot Florida

Lifestyle reportage people photography produced on location in Florida USA.
Brief to produce a series of water based location shots depicting active people, and keeping their reflections in each shot / ad headline “created similar to make a difference” for the drug biologic product “Inflectra”
Developed to deal with problems inflammatory arthritis and bowel disease.
Ad campaign series:

Commissioned by British agency LifeHealthcare for american based pharmaceutical company Hospira

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